Zumba Wear Middle East - 2023

Long-term social media management and growth strategy for Zumba Wear Middle East, the official regional distributor.

The project included a brand audit, content strategy, and performance-driven growth approach, improving communication consistency and audience reach.

Results:
Instagram growth from 2,000+ to 10,000+ followers
600,000 organic + paid views yearly
Website traffic increased from ~750+ monthly clicks to 5500+ monthly clicks